What research shows. And what it doesn’t.
Why an additional way to order may help, without turning that into a revenue promise.
Waiting from the guest’s perspective
In May 2025, Lightspeed and Medallia surveyed around 1,000 adults in Germany who had visited a venue in the previous six months. 27% reported leaving before ordering because of waiting times. Published on 5 November 2025.
The limits
These are self-reported experiences from a survey commissioned by a POS provider. The figure is not a per-visit abandonment rate. Neither Zackisch nor its QR ordering experience was tested.
Our interpretation
Guests want to order when they are ready. Voluntary digital ordering adds another option. Whether it helps your venue needs to be tested in your actual service process.